This is a lesson about tools that you can use to visualise your business, and it’s business models. The model I talk about in this video is called The Business Model Canvas, created by Alex Osterwalder and Yves Pigneur. Learning about business models is great if you’re in or starting a business, and even better if you’re studying towards an MBA.

Leave a comment sharing three things you have learned from this session as your assignment. Do this before going to the next lesson.